How Loyally collects, uses, shares, and protects information, including the strict carve-out for SMS opt-in data required by U.S. mobile carrier regulations.
Loyally is a growth and retention system for pet care businesses, based in Charlottesville, Virginia (“Loyally,” “we,” “our,” or “us”). This Privacy Policy explains what information we collect when you visit getloyally.com, book a growth call, or otherwise interact with our website and services (the “Services”), how we use that information, and the choices you have. By using the Services, you agree to the practices described here.
We collect the following categories of information.
The mobile phone number you provide and your consent to receive SMS messages from Loyally are subject to stricter protections than the general categories of data described in this Privacy Policy. This carve-out exists because U.S. mobile carriers and the application-to-person (A2P 10DLC) framework require it.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of information described in this Privacy Policy exclude text-messaging originator opt-in data and consent. SMS opt-in information and consent will not be shared with any third party or affiliate for any purpose.
This carve-out applies regardless of any other provision of this Privacy Policy. Where this section conflicts with anything else stated here, this section controls for mobile and SMS opt-in data.
We use service providers (including HighLevel / LeadConnector, Twilio, and your mobile carrier) strictly to deliver the messages you have opted in to receive, handle HELP and STOP keywords, and meet our regulatory obligations. These providers process your number on our behalf and are contractually prohibited from using it for their own marketing purposes.
You can opt out of SMS messages from Loyally at any time:
We use the information we collect to:
We share information only as described below.
We do not sell your personal information, and we do not share SMS opt-in data or mobile phone numbers with third parties for marketing or promotional purposes. See Section 3 for the full SMS data carve-out.
We use cookies and similar technologies (such as pixels and local storage) to operate the Services, remember your preferences, understand how visitors use the site, and measure marketing performance. Categories of cookies we use include:
You can control cookies through your browser settings. Blocking some categories may affect parts of the Services.
We rely on a small set of vetted service providers to deliver the Services. Representative providers include:
Each provider operates under its own privacy policy and our written agreement. None of them is permitted to use your information for their own marketing purposes, and none of them receives SMS opt-in data except as strictly required to deliver the messages you have asked for.
We use administrative, technical, and physical safeguards designed to protect your information against unauthorized access, loss, misuse, alteration, or disclosure. These include encryption in transit (TLS), access controls, audit logging, and vendor due diligence. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
We retain personal information only as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:
Subject to applicable law, you have rights over your personal information, including the right to access, correct, delete, port, or restrict our use of it, and the right to withdraw consent where processing is based on consent. To exercise a right, email support@getloyally.com from the address we have on file, or use the contact details in Section 14. We will respond within the timeframes required by law.
If you are a Virginia resident, the Virginia Consumer Data Protection Act may give you the right to confirm whether we process your personal data, access it, correct inaccuracies, delete it, obtain a portable copy, and opt out of targeted advertising, the sale of personal data, and profiling that produces legal or similarly significant effects. We do not sell personal data and we do not use personal data for profiling that produces such effects. To exercise a VCDPA right, contact us at support@getloyally.com. If we deny your request, you may appeal by replying to our decision within a reasonable time; we will review the appeal and respond within 60 days.
If you are a California resident, the California Consumer Privacy Act (“CCPA”) may give you the right to know what personal information we collect, to delete it, to correct inaccuracies, and to opt out of any sale or sharing of personal information. We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as defined by the CCPA. To exercise a CCPA right, contact us as described in Section 14.
We honor recognized Global Privacy Control (GPC) signals where required by law as an opt-out of sale or sharing. We do not respond to legacy browser “Do Not Track” signals in any other way.
The Services are intended for business owners and operators and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.
Loyally is operated from the United States and the Services are intended for use by clients located in the United States. If you access the Services from outside the United States, your information will be transferred to and processed in the United States, which may have different data-protection laws than the country where you reside.
We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Effective date” at the top of this page and, where appropriate, give you additional notice (for example, by email or a notice on the Services). Your continued use of the Services after the effective date constitutes acceptance of the updated policy.
Questions about this Privacy Policy, or requests to exercise a privacy right, can be sent to:
Loyally
Charlottesville, Virginia, United States
Email: support@getloyally.com
For terms and conditions governing your use of the Services, see our Terms of Use.